Revamping Joe & The Juice’s Mobile Experience

Project Overview

Joe & The Juice is a global chain of upscale juice bars and coffee shops. We designed the mobile experience for iOS and Android to help streamline the ordering process for over 300 stores.

The new digital commerce and customer engagement platform features a vibrant visual identity with unique brand elements infused throughout the app.

Our team iterated on the app over a multi-year partnership to incorporate features supporting the loyalty program, pickup, delivery, and a seamless purchase flow.

Client: Joe & The Juice
Year: 2021
Tech Stack: Flutter, Firebase
Category: Food & Beverage

Problem Statement

The existing app design was outdated and needed a modern, cohesive look.
The user experience required better navigation and a more intuitive flow.
Additional features were necessary to improve customer engagement and satisfaction.
Ongoing design support was needed to keep the app aligned with the brand’s evolving needs.

Solution

Synergy Labs redesigned the app with these key improvements:

UX/UI Overhaul

Fresh interface aligned with brand identity. Simplified navigation for ordering and loyalty.
Feature Enhancements

Enhanced loyalty program. Added real-time order tracking.
Ongoing Support

Regular UI/UX updates. Close collaboration with internal teams.

Scope of Work

The work across our teams also helped Joe & The Juice sustain during the global pandemic by improving key flows and creating contactless solutions for order pickups.

Each illustration leverages a pleasant color palette and elevates what would typically be a boring experience.

With time to expand on the app, we discovered ways to refine the presentation of the fresh products.
While waiting for pickup or delivery, customers are presented with animations that show the current stage of their order.

Illustrated in 3D

To make Joe's extensive loyalty program more engaging, we created a vibrant 3D world that brings rewards to life. Each feature received special treatment:

Our achievement system features carefully crafted 3D icons:

These 3D elements create a cohesive visual system that connects Joe's brand imagery with the points-based rewards program, making every interaction more delightful and memorable.

Points tracking features playful 3D juice drops that accumulate and splash
Achievement badges are illustrated as rotating 3D medals with custom brand patterns
Reward tiers showcase animated 3D juice cups that fill up as customers progress
Special offers appear as floating 3D gift boxes with particle effects
Points tracking features playful 3D juice drops that accumulate and splash
First Purchase: A gleaming 3D golden cup with rising steam particles

Magazine Style

The app has an unconventional magazine style while maintaining usability and allowing users to navigate without friction.

Timeline

From February 2021 to Present, Synergy Labs collaborated with Joe & The Juice to revamp their mobile app. The project focused on UI/UX design and frontend development, working alongside their internal team to modernize the app and enhance functionality. As an extension of their design team, we ensured a seamless user experience, integrated new features, and continuously optimized performance. The app now delivers a more engaging and efficient customer experience, with ongoing support for iterative improvements.

Results

4.8

Average User Rating

Users praised the new interface and functionality across both iOS and Android platforms.
30%

Increase in Repeat Purchases

Enhanced loyalty program features resulted in a higher retention rate.
20%

Faster Checkout Process

Optimized user flow and improved mobile payment options led to quicker transactions.

Impact & Success

By redesigning the mobile app and providing ongoing design support, Synergy Labs helped Joe & The Juice create a modern, user-friendly experience that continues to evolve.
Acting as an extension of their design team, we ensure the app stays aligned with their brand and user expectations